Google Analytics beta e-commerce tracking

I wanted to do this a lot earlier. Back then I stumbled upon some programming issues. My customer said back then that he did not need it anyway (silly him!), so I never finished the job.

Last month Google Analytics changed the tracking code. With this change of tracking, I received a lot of questions regarding the e-commerce tracking of web shops. When you changed your old tracking code with the new one, e-commerce tracking stopped working. Therefor I revisited the original e-commerce tracking contribution so it’s compatible with the new Google Analytics code.

With the contribution you can track every successful transaction made from your store within Google Analytics. With the trackable transactions you can see from what referral the transaction came from. This is highly recommended when you have an affiliate deal, link deal on other (partner) websites or advertise on Google AdWords or Yahoo!. Now you can calculate the true ROI and invest more accurate to achieve higher leads.

Download the (updated) Google Analytics beta e-commerce tracking contribution v2.1.1

Q: Is it necessary to update from Urchin to the new Beta code?
A: To be ahead of mandatory updates, yes. Google announced that the old Analytics Urchin tracking would be supported for at least 12 months.

Q: There is no button “e-commerce” in my Analytics menu
A: E-commerce tracking is not enabled for your website. You can enable this in the profile settings of “Main Website Profile Information”. Enable “Yes, an E-Commerce Site” to track your transactions.

Update: This contribution can only keep track of one item. Multiple items won’t work, yet! I’m working on an update asap.

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3 comments:

  1. Graham Endeacott, 22. January 2008, 12:02

    Hi.

    I’ve just started using your excellent e-commerce tracking module although I am finding a couple of small issues (although this could be my fault):

    Doesn’t track purchases made using PayPal Express Checkout.
    Doesn’t track purchases where the customer rings with credit card details.

    I’m assuming that the tracking code possibly needs adding elsewhere.

    Regards,

    Graham.

     
  2. Aran, 7. May 2008, 20:53

    I have just installed this add on and was wondering when setting up my google analytics account what do I specify as the url seeing as I am using a shared ssl certificate.

    Do I enter it as http://www.myhost.com/~mydomain or do I still add it as http://www.mydomain.com ???

    Your advice would be appreciated.

    Thanks

    Aran

     
  3. Matt, 8. May 2008, 0:16

    @Aran,

    It looks like you process the order on a different site. Unless you can add a custom Analytics tracking code there, you won’t be able to track your transactions. Normally Google Analytics can only track visitors on one domain. I’m afraid this contribution can’t do anything for you. If you going to process the orders on your own domain, tracking will be possible.

     

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