Make money without having products in stock
If you run a web shop you probably have the problem that now and then have the problem some products are unavailable or out of stock.
You can comfort your customers by back ordering the product or offering them equivalent product. Unfortunately this will not enhance the overall conversion rate of your website simply because you can’t offer your customer exactly where he is looking for (at that time).
That’s a pity: no conversion, no revenue, no profit.
What if you had a creative solution that would offer your customer a good alternative and would give you some nice extra revenue without having it in stock or available?
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